Home » News » Uncategorized » EA executive continues hyping up PlayStation 4 and Xbox 720

EA executive continues hyping up PlayStation 4 and Xbox 720

By: Musa Afridi

  |   September 5th, 2012   |  
Earns Electronic Arts

It seems that EA Labels president, Frank Gibeau, has the uncontrollable urge to remind everyone that he has seen both next generation consoles and rub in every gamer’s face just how awesome they are…

There is hinting, teasing and then just plain flaunting and Mr. Gibeau seems to have a talent for the latter. The EA Labels president has constantly been in the headlines as he publicly praises the next generation consoles and constantly reminds the gaming public how much they’re missing out on by not having seen what he has.

One would have thought that after a couple of months the constant ‘rubbing it in everyone’s face’ would have died down, but no…Mr. Gibeau seems to be riding that particular stallion until it can’t be ‘rode’ no more.

The latest statement though came from a different angle when compared with his previous ones as he highlighted how EA was focused on developing exciting new IPs, which looked to take advantage of the new technology on offer, to coincide with the launch of the next generation of home consoles.

“When you launch a new IP it needs to do something really, really remarkable, and that’s easier to do when you have a new set of technology that gives you novel capabilities.”

Gibeau also pointed out there was an element of fatigue creeping in as the console’s announcement seems to have been dragged on longer than usual.

He said, “This is the longest cycle that any of us have ever seen, and we’re at the point where a little bit of fatigue has set in, and people are wondering what they can possibly do next.”

Of course no interview with Mr. Gibeau would be complete without the obligatory, ‘I’ve seen the consoles and you haven’t’ line.

The EA Labels boss continued, “I’ve seen the machines that we’re building games for, and they’re spectacular. Gen 4 hardware is a huge opportunity, and it’s going to lead to a huge growth spurt for the industry.”

The one positive aspect that gamers can take away from the constant flaunting is the fact that both the PlayStation 4 and the Xbox 720 are well into development and that dev kits are already with the development studios.

Talk of the next generation of consoles is becoming increasingly common and although very few details are being given away at this point in time, one can sense that all of that is set to change over the course of the next few months.

In the meantime, the first of the next generation consoles, the Nintendo Wii U, is nearing its rumoured release date and it will be interesting to see how the market takes to the dual-screen concept.