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Netflix users take preference to the PlayStation 3

By: Moses Abaortae

  |   December 7th, 2012   |  
Sony Corp. PlayStation News Conference At E3

More users are streaming Netflix content on their PS3s than PCs or any other device for that matter as revealed by Phil Rosenberg, the Senior Vice President of Business Development at Sony Computer Entertainment America or SCEA.

Sony had always marketed the PlayStation 3 as a complete home entertainment system and that move worked in a number of unexpected ways. The first way was in the early days of the console many only bought the console because it was the cheapest Blu-Ray player in the market. At the same time Sony introduced a number of new services on the console such as Netflix, Hulu and Music Unlimited.

Netflix is not exclusive to the console and the streaming service can be accessed through a multitude of devices including PCs, which were the device of choice of the Netflix users. However, that trend seems to have changed in recent years with both Sony and Netflix seeming rather pleased with the latest announcement.

Phil Rosenberg, the SVP of Business development at SCEA, announced:

“It’s official: more people stream Netflix content to their televisions via PS3 than any other device worldwide.” Before continuing, “This is a major milestone, and one we’re particularly proud of considering the myriad Netflix-compatible streaming devices on the market, from other gaming consoles to smart TVs and internet-connected set-top boxes.”

At the same time, Reed Hastings, the CEO of Netflix, also chimed in with his announcement to compliment the Sony executive’s as well. He said, “PS3 is our largest TV-connected platform in terms of Netflix viewing, and this year, at times, even surpassed the PC in hours of Netflix enjoyment to become our number one platform overall. “

Hastings also pointed out one of the advantages the service had on the PS3 console in particular. “We can transparently update our application with new features on a daily basis.”

There are also plans for the PlayStation Vita to be able to stream Netflix content as well with users potentially being able to start a TV show or movie on their PlayStation 3 before continuing in on their Vita. A lot like Microsoft’s SmartGlass but the way the industry is moving that seems inevitable.

Whether or not the connection between the two consoles, the PS3 and the Vita, is a success remains to be seen but it will be exciting for those who own a product off the PlayStation brand to see such a wide array of diverse services available to them.

But what do you think about the PS3 becoming the home of Netflix in the future and whether or not you are excited about the Vita’s and PlayStation 3’s Netflix connection? Let us know your thoughts in the comments section below.