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Sony admits fault, explains why PS Vita was neglected at E3

By: Jason McCarthy

  |   June 26th, 2012   |  
News, Uncategorized
Japan Sony

Sony Worldwide Studios’ President Shuhei Yoshida conceded that it may not have been the best move by the company to considerably neglect PlayStation (PS) Vita at the Electronic Entertainment Expo (E3) that went down earlier this month in Los Angeles.

During a recent interview with VG247, Yoshida came out and bluntly talked about the absence of PS Vita at their E3 conference, something that had come down as a real disappointment for the fans of the Sony handheld device.

Admitting that it was indeed a mistake to not spend enough time talking about the portable device and showing its upcoming titles, Yoshida noted that they had 25 PS Vita games with them on the show floor, majority of which were fantastic-looking and worth demonstrating during their conference. The list of titles available included LittleBigPlanet, SoundShapes, Snapshot, Sine Mora, New Little King Story and Zen Pinball 2.

Despite having such promising titles on hand, Yoshida stated that they were unable to bring PS Vita and its games to spotlight due to their focus on keeping the conference concise and impactful. He explained that over the years, Sony had been attracting a lot of criticism for lengthy press conferences at E3. Therefore, the public relations (PR) team was bent upon ensuring that this year’s presentation did not drag on for too long.

“This year’s focus was let’s make it very compact and impactful. We have a kind of new thinking going on. But we still have to cover PS3, PS3-exclusive titles, third-party partnerships, and PS Move, and new initiatives on PS Mobile and network services, and PS Vita. If you really look for new information for PS Vita games coming out this year and early next year, we totally under-represented that,” Yoshida revealed.

The PS Vita enthusiasts did not leave E3 completely disappointed though as Sony introduced Assassin’s Creed III: Liberation, Call of Duty: Black Ops Declassified and PS One Classics to the eighth-generation handheld device. While the news was undeniably big, it was not enough to provide the oomph that the fans had been expecting while making their way to the latest edition of E3.

Underwhelmed as they may, at least the PS Vita fans can breathe a sigh of relief now that they have become aware of the reason for which their beloved console failed to get enough attention at E3. It was not like Sony had lost its love for the portable device, but had more to do with their focus on highlighting PlayStation 3, its upcoming titles and PS Move, the motion-sensing game controller, as these have a much bigger market following. PS Vita is no underdog either, though only in its own league where it has to compete with the likes of Nintendo 3DS.