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The demanding nature of gamers gets to Nintendo’s Reggie Fils-Aime

By: Jason McCarthy

  |   June 28th, 2012   |  
News, Uncategorized

Nintendo of America President Reggie Fils-Aime has bluntly stated that it is impossible to satisfy gamers as no matter how much you give them, they would always keep asking for more.

Responding to an underwhelming reaction of the fans to his company’s press conference at the 2012 Electronic Entertainment Expo (E3), a seemingly exasperated Fils-Aime told Kotaku that the gamer demands are insatiable.

“One of the things that, on one hand, I love and, on the other hand, that troubles me tremendously about not only our fanbase but about the gaming community at large is that, whenever you share information, the perspective is, ‘Thank you, but I want more.’ ‘Thank you, but give me more.’ I mean, it is insatiable,” he stated.

Nintendo had expected its fans to be jumping with excitement after getting exposed to the upcoming console Wii U and hearing about the titles that it was launching with. These titles included a new Pikmin as well as Super Mario Bros. game, two of Nintendo’s most popular franchises.

Much to the company’s dismay, the response it got from the fans was hardly close to what it had anticipated. Instead of feeling ecstatic about the launch titles, fans began to question why there was no announcement of a new Zelda or Pokémon title. They also did not seem too happy to hear about a 2D Mario game being released and instead wanted Nintendo to offer something more ground-breaking rather than staying on the same level.

Fils-Aime seemed unprepared for such a demanding reaction from the fans and therefore found himself struggling to maintain his composure.

Continuing to vent his frustration, the Nintendo of America President stated that fans end up passing judgement on a product even before they experience it. It is only after they try it out that they come to realise that it was not that bad after all.

“It’s a phenomenon, and so I would argue that the gaming community actually is unable to differentiate between a phenomenon and something that is ‘ho-hum.’ [That is] Until they play it. Until they experience it. Until their friends and their non-gaming associates say, ‘Hey, have you seen X?”

While the strong reaction of Fils-Aime seems a bit understandable, the lack of excitement shown by the fans following Nintendo’s E3 press conference does not come off as a huge surprise either. The company seemed to have used their big guns last year, releasing both a Zelda and Mario game for Wii. Had they waited a year and reserved these two titles for their new platform, they surely would have generated more cries of joy.

There is no denying the fact that gamers today are more knowledgeable, way noisier and extremely demanding. Nintendo has always managed to do a good job of understanding their fans’ needs and maintaining a good emotional relationship with them, but it seems that the company seems to have stumbled a little in recent months. However, the company and its fans are expected to come to terms really soon, most likely after Nintendo releases some sort of a sports game, or maybe a Zelda or Metroid game for its Wii U console.