Ubisoft pretty confident about Wii U’s success

By: Jason McCarthy

  |   November 8th, 2012   |  

Uncategorized

With Nintendo’s next-generation console Wii U just around the corner, hitting the US market on November 18 to be more precise, a lot of people have become curious regarding its potential to do well in the market.

One publisher that seems really optimistic about the performance of the upcoming console is Ubisoft.

The publisher’s CEO Yves Guillemot is conceded that his company is becoming more positive with each passing day that takes them closer to the launch of Wii U.

He went as far as stating that Nintendo’s high-end console would account for six percent of Ubisoft’s sales during second half of the publisher’s financial year.

This is indeed a very positive prediction by a company that is developing games for various platforms and boasts a huge install-base of both the current-generation consoles as well as the held-held consoles.

Guillemot believes that Wii U will play a strong part during the next year and would even drive the industry.

The huge amount of confidence in the upcoming console’s ability to do well in the market and impress gamers is made even more evident by Ubisoft bringing its popular Assassin’s Creed franchise to the console, while also giving the console its very first horror survival first-person zombie shooter ZombiU, both of which will be acting as launch titles, which means they will be releasing on the same day that the console arrives in the market.

The CEO of the company also pointed out that the popularity and strong demand for Wii U has already been highlighted by the fact that most of the retail stores have run out of pre-order stock.

The publisher has also formed a key partnership with Nintendo to bundle its next-generation console with the much-awaited ZombiU.

Gameplay videos of ZombiU reveals how the unique tablet controller GamePad has been synergised with the first-person shooter, with the controller adding significantly to the controller on offer.

Third-party support for any console is invaluable, as more games translates into a stronger appeal of the console among the public.

While many critics and analysts were convinced that Nintendo’s high-end console would not be able to make much of an impact in the market, the Japan-based company continued to work on the appeal of the console.

With Ubisoft announcing Assassin’s Creed 3, ZombiU and Rayman Legends for the console, there is already enough reason for many gamers to experience the next-generation console and use its tablet controller.

Publishers such as Ubisoft have also given Nintendo the opportunity to formulate seemingly more effective strategies to ensure that the sales of the console do not end up dying after doing great in the beginning.

This strategy involves delaying the highly-anticipated franchises such as Zelda and Metroid to later years, while significantly relying on the third-party games in the beginning.