Sony and Microsoft need to react to Wii U by innovating, says Nintendo of America boss

By: Muhammad Qasim Hassan

  |   November 27th, 2012   |  

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Nintendo appears to have gained some serious confidence following the successful launch of Wii U in America.

For a company that has been a prime target of critics over the last few months, making a solid impact in the market with its next-generation console was of immense importance and that is exactly what Nintendo of America managed to do on November 18.

During a chat with CNET, Nintendo of America President Reggie Fils-Aime said that its competitors will have to come up with something new to win the interest of people as the traditional tactics of offering faster processors and better graphics would not do the trick for them any longer.

He said that both Sony and Microsoft need to start innovating in order to react to the impact made in the marketplace by Wii U.

“It’s likely that faster processors and pretty pictures won’t be enough to motivate consumers. They need to react to what we’ve done and we need to continue innovating with the Wii U – and we will,” he stated.

There has been a lot of criticism on the first-ever HD console by Nintendo, with numerous reviews suggesting that the specs of the machine are pretty similar to that of PlayStation 3 and Xbox 360, two consoles that have been there in the market for over half a decade.

Commenting on the notion that Nintendo is simply trying to catch up to the HD systems of its competitors, Fils-Aime asserted that the console launched by his company has brought far more than just a HD experience into the marketplace.

“For us, launching new systems is about bringing new consumer experiences to the marketplace and we’re doing that with Nintendo Land and third-party publishers are doing it with games like ZombiU. For us, now is the right time to launch new hardware,” explained the Nintendo executive.

What Fils-Aime stated during his chat with CNET may be viewed as a bit of a gloating by the Sony and Microsoft loyalists, but there is no denying the strong demand for a high-end console from the two companies.

The gaming industry is said to be going through a pretty tough time and a significant blame for it is being given to the Sony and Microsoft consoles, which are based on what is regarded as primitive technology.

Rumours suggest that both the companies plan on introducing their next-generation consoles into the market by the holiday season next year, though neither of them has said anything about it yet.

Nintendo, on the other hand, appears to be capitalising on the reluctance of its competitors to step out of the current-generation era. Not only has it launched its first-ever HD console with a unique tablet controller GamePad, it plans on continuing the innovation process to make the system evolve with time.