Lollipop Chainsaw makers considering player feedback to shape new project Killer Is Dead

Yoshimi Yasuda, CEO of Kadokawa Games, has confirmed that the fans’ feedback on Lollipop Chainsaw is being taken into consideration by the publisher to shape the development of the upcoming game Killer Is Dead.

In an interview with the Japanese gaming news website Impress Watch, Yasuda revealed that his company is working in collaboration with Grasshopper Manufacture CEO Goichi Suda, more commonly known as Suda 51, to collect player feedback on the action hack and slash game that was recently released by the two publishers.

Becoming informed about how the fans have reacted to the different characteristic elements of Lollipop Chainsaw, the two companies will work on making the next project, Killer is Dead, everything that the fans want to experience.

Yasuda acknowledged the value of criticism from fans, considering it as an important guideline for the developers and publishers to come up with better products offering a greater amount of satisfying experience.

The effectiveness of using the opinion of gamers in crafting a better experience is something that Kadokawa Games and Grasshopper Manufacture had been quite aware of prior to starting work on the Lollipop Chainsaw project and thus the approach had been used to shape the game.

Even though the response to the game fell short of the companies’ expectations, they appear to have hardly lost their faith in the approach and thus are seen taking the opinions of gamers who played Lollipop Chainsaw into consideration for their next project.

Released for PlayStation 3 and Xbox 360 video game consoles on June 12, 2012, Lollipop Chainsaw was met with a mixed reaction. The game featured the typical hack and slack action, though the perky lead heroine in the role of a zombie-hunter, cheesy dialogue exchange between characters and crudeness made the game somewhat unique.

While the game received generally positive reviews in Japan, the western market gave a mixed response. The game dared to be bold while presenting a theme that was not very original. Clearing area after area swarming with zombies lusting after living beings was something that games such as Resident Evil had been presenting for years. However, the game had enough unique elements to it to make it come off as an original Intellectual Property (IP).

While the game did have a certain appeal to it and was appreciated by gamers, there were also a significant amount of players and critics who pointed out a number of flaws in the game. Some reviews and feedback acknowledged the premise and creativity as impressive, but were disappointed with the execution of gameplay, contending that it could have been done much better. Critics also pointed the flaws in controls and camera, complaining that it kept the experience from becoming outright satisfying.

The publishers of Lollipop Chainsaw are taking notice of player feedback with the intention of using it to create and offer a much-better experience in Killer Is Dead, which is slated for release on the PlayStation 3 and Xbox 360 in 2013.

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2- original intelligent property (IP).
Intellectual property (IP)
en.wikipedia.org/wiki/Intellectual_property