The consumer electronics giant claims that the competition needs to cater to the family-friendly genre, which incidentally is what Sony plans on doing this holiday season.
The PlayStation consoles have been branded by many as the one brand that caters to both core and casual gamers, while Nintendo tends to focus on the latter and Microsoft on the former.
Despite the release of the Kinect for the Xbox 360, Microsoft still seems to be struggling with providing experiences aimed at the casual gamer, especially family friendly titles and while Nintendo is catering towards the casual gamers, they do not seem to be providing enough quality family friendly experiences.
At least, that is what Sony want you to think as they announce their line-up of titles set for release this Holiday Season. It turns out Sony Computer Entertainment America is focusing on the aforementioned emphasis on family friendly experiences to carry them through the Christmas period.
Shuhei Yoshida, the President of Sony Worldwide Studios, laid out the company’s plan for the holiday season when he said, “Our strategy for Christmas is to go big on family-friendly titles.” Before going on to point out that the genre is something that the PlayStation has been ignoring over the past few years, “This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform.”
He also believed that titles such as Assassin’s Creed 3 and Call of Duty: Black Ops 2 would help compliment the sales of the console and the company was looking to support that with first-party family oriented titles such as PlayStation All-Stars Battle Royale and Sly Cooper: Thieves in Time. “I think we have a great line up this holiday to complement third parties’ big core games.”
Yoshida conceded he would have liked a number of first-party games, such as The Last of Us and God of War Ascension to have released during the Holiday Season as well. He said, “We’d love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us.” He continued, “God of War has always come out in March, so that’s a natural time to aim at.”
It seems that Sony is holding its first-party IPs for next year, alongside major titles from EA and Ubisoft set to release in 2013. Dead Space 3 and Crysis 3 have both been confirmed for February release dates and one can expect both games to sell well when they are released.
However, with Microsoft set to release Halo 4 this Holiday Season one has to wonder if that could give Sony’s competitor the edge for what is the most crucial period in the video game industry when it comes to sales.
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